Level 3 Business Development
Introduction to Esports Business Fundamentals
Businesses in esports need market research to understand trends, consumer behavior, competition, and market dynamics for growth and risk management. Learners will develop skills in creating proposals, developing strategies, presenting to investors, and communicating with stakeholders.
Entrepreneurship and Innovation in Esports
Learners will be able to understand the characteristics that are associated to successful entrepreneurs, how to generate business ideas to try and target esports business challenges and the risks associated with it. Then how to potentially prevent or mitigate these risks moving forward.
Esports Marketing and Branding Essentials
Learners will develop an understanding for the key principles to marketing and why branding is so important in the world of esports. As well as how to apply both branding and marketing techniques and strategies
Strategic Brand Activation in Esports
Learners will gain practical experience of why brand activation is important, how to develop a brand strategy in the world of esports and the challenges that they may face. Finally actually developing and implementing the brand activation campaign for an esports event.
Analyzing and Understanding the Esports Market
Understanding the global structure of the esports industry and applying market research and identifying trends on the basis of market research to implement effective business strategies on the basis of market analysis
Adapting to Emerging Trends in Esports
Understanding the role in which marketing plays and how to develop and implement comprehensive marketing plans and develop skills such as campaign planning.