Level 2 Business Development
Introduction to Esports Business Fundamentals
Businesses in esports need market research to understand trends, consumer behavior, competition, and market dynamics for growth and risk management. Learners will develop skills in creating proposals, developing strategies, presenting to investors, and communicating with stakeholders.
Entrepreneurship and Innovation in Esports
Learners will be able to understand the characteristics that are associated to successful entrepreneurs, how to generate business ideas to try and target esports business challenges and the risks associated with it. Then how to potentially prevent or mitigate these risks moving forward.
Esports Marketing and Branding Essentials
Learners will develop an understanding for the key principles to marketing and why branding is so important in the world of esports. As well as how to apply both branding and marketing techniques and strategies